History: ART_VALUE is an enduring art project by Das Vegas since 2009, consisting of performances, exhibitions, installations, interventions, artwork production, critical designs, evocative experiences, and interactions. It takes precedence in a variety of hybrid activities, but also elaborates on the post-digital condition involving hybridization of forms and formats, converging the digital and analog, manifesting in formalist and conceptual.

The Art Value App .com project started in 2017 when crypto hype boomed and the blockchain technology utilizing NFTs was introduced. The natural synthesis with the smart contracts and distributed network technology turned the artistic expression to become a digital product. It all started by conducting workshops together with the researchers from the KTH- Royal Institute of Technology, Stockholm University and RISE- Research Institutes of Sweden and designing the product, by now it ended up at the KTH Innovation – a hub for creative minds.

Art_Value: Auction. The project “Art_Value: Auction” is one part of the larger “Art_Value” project and is a series of art auctions where the viewer together with the rest of the audience generates the artwork, acquires it and expands its own art collection.

The overarching concept of the project “the price of the artwork is an artwork” is embodied. The numbers become artwork’s price and content. With the Art_Value the Numbers Matter!

In the performance the content is produced by the audience, the price paid for the finalized artwork is imprinted on a paper and sold to the owner. From the start, there is no artwork produced, so the bidding process happens preemptively. After the completion of the all procedures: bidding, winning, selling, producing an artwork, the Certificate is provided to ensure the authenticity of the artwork.